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V&RO Hospitality Story

V&RO Hospitality was founded by Mr. Dawn Thomas, Sharath Rice, and Safdhar Adoor, three seasoned entrepreneurs with a passion for the food and beverage (F&B) industry. These three individuals bring a wealth of experience to the company, having sold their previous event management business, SteppinOut, to both TimesInternet and Swiggy. Safdhar Adoor now serves as a non-executive director at V&RO and is also involved at Swiggy as the head of SteppinOut by Swiggy.
Under the leadership of Dawn, Sharath, and Safdhar, V&RO had established itself as a well-respected player in the Indian market, but the company faced challenges in keeping pace with the rapidly evolving industry. To remain competitive, the founders decided to undertake a major business restructuring that would include mergers and acquisitions (M&A) and fundraising. The company turned to CreedCap, a top investment firm known for its expertise in M&A and business restructuring, for guidance and support.
CreedCap worked closely with V&RO to develop a comprehensive plan for restructuring the business. This included identifying potential acquisition targets, conducting due diligence, negotiating favorable terms, and closing the deals efficiently. The result of this collaboration was the successful M&A of Cafe Noir, PlanB, and Fava, three leading F&B brands in India.
In addition to the M&A, CreedCap helped V&RO raise the funds necessary to support its growth and expansion. The investment firm leveraged its extensive network and expertise to secure favorable terms and conditions for the financing. The funds raised allowed V&RO to not only complete the M&A but also invest in the operational and marketing support needed to grow the newly acquired brands.
The impact of this restructuring and M&A was immediate and significant. V&RO became the fastest growing F&B platform in India, with a broad and diversified portfolio of brands that provided access to new markets and customers. The company's revenues and profitability increased, and its market position was greatly strengthened.
One of the key reasons for V&RO's success was the ability of its founders to build a team of professionals from the hospitality industry. Mr. Dawn Thomas, who was recognized in Forbes' 30 Under 30 list in 2022, and Sharath Rice were able to attract top talent from global brands such as Hyatt, Marriott, and Ibis, among others. This team of experienced F&B directors and managers was instrumental in driving growth and ensuring operational excellence across the newly acquired brands.
In conclusion, CreedCap's expertise and resources played a critical role in the success of V&RO's business restructuring and M&A. The firm's deep knowledge of the F&B industry and its ability to provide guidance and support in all aspects of the process made it possible for V&RO to achieve rapid growth and success. If you're considering a business restructuring or M&A, CreedCap is an expert in the field with a proven track record of success.

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